For law firms
Law firm chat that answers from your pages, or not at all
Most AI chat tools answer everything. On a law firm’s website that is not a feature — a confident wrong answer about a fee, a deadline or whether someone qualifies is indistinguishable from advice, and it is your name on it.
Why firms use it
It answers from your pages, or it does not answer
Answers are built only from pages your firm published. It has no general knowledge of the law to fall back on, so when a question is not covered — a fee, a limitation period, whether a situation qualifies — there is nothing for it to reach for. It says the site does not cover it and offers to pass the question to you.
Every answer shows the pages it came from
Not the three closest matches to the question — the pages the answer was actually built from. Marketing can check a claim in one click, and so can anyone else who asks where a statement came from.
Separate assistants for separate practice areas
Firms that run distinct divisions rarely want one assistant answering across all of them. Each practice area gets its own assistant, its own content and its own instructions, embedded on the pages it belongs to.
The enquiries arrive at eleven at night
Someone deciding whether you handle their situation is not filing a support ticket — they are choosing a firm, usually outside office hours, usually while looking at two others. The assistant answers, takes their details in the conversation rather than sending them to a form, and emails you the enquiry with a brief on what to open the call with.
What it will not do
It does not give legal advice, assess a case, or tell anyone whether they have a claim. It repeats what your firm has already published, tells the visitor when the answer is not there, and hands them to a person. If you want something that reasons about a matter, this is not that product and we would rather say so here than in a sales call.
It is also not a support desk. There are no agent seats and no ticket queue. It is built for the part of the website that wins work.
Questions firms ask
- Is this live chat for a law firm?
- No. Live chat usually means a person — an agent or a receptionist service — typing replies on your behalf. This is not that, and it will not pretend to be. It answers from what your firm has already published, and when a question needs a human it says so and passes the enquiry to you rather than improvising.
- Will it give legal advice?
- No. It has no general knowledge of the law to draw on. If the answer is not in the pages your firm published, it does not have one, and it says so.
- What happens when it does not know?
- It tells the visitor the content does not cover the question and offers to pass it to the firm. It also removes the source links, because there was nothing to cite. A confident answer with no citations is the failure this is built to avoid.
- Can different practice areas have separate assistants?
- Yes. A personal injury assistant and a family law assistant can be trained on different pages and embedded on different sections of the site, so neither answers from the other’s content.
- Does it capture enquiries out of hours?
- Yes. When a visitor shows intent it collects their details inside the conversation rather than sending them to a form, and emails you the enquiry along with what they asked.
- What does it need to learn from?
- Your website. You can also upload PDFs and documents for anything that is not published online — fee schedules, intake criteria, answers you give on the phone but never wrote down.
Talk to us, or take the checklist
Leave an address and the checklist appears right here — ten questions that expose whether an AI chat tool actually refuses to guess, or only looks like it does. It works on us too. Add a note and we’ll reply instead.